Redesign Over-Amstel.

Over-Amstel's website and social channels told two different stories. The website: restrained, editorial, rooted in heritage. The social output: inconsistent in tone, photography, and visual language. The brief I set myself was to close that gap, building a single visual system that worked across every touchpoint.

For my master project, I redesigned the Over-Amstel website. I focused on improving the alignment between the website and the brand’s overall visual identity.

During my research, I noticed that the social media output does not fully match the tone, photography, and overall feel of the website. This creates an inconsistent brand experience. In my redesign, I aimed to bridge this gap by creating a more cohesive visual language across platforms, so that website and social media feel more connected and consistent.