Redesign Over-Amstel.

For my master project, I redesigned the Over-Amstel website. I focused on improving the alignment between the website and the brand’s overall visual identity.

During my research, I noticed that the social media output does not fully match the tone, photography, and overall feel of the website. This creates an inconsistent brand experience. In my redesign, I aimed to bridge this gap by creating a more cohesive visual language across platforms, so that website and social media feel more connected and consistent.