STOX Energy Socks
Branding internship work at STOX Energy Socks.
Online marketing
I created various online marketing materials, including email campaigns, ads, banners, and social media visuals. Using tools like InDesign and Klaviyo, I focused on designing content that was both visually appealing and consistent with the brand identity. I also worked on Meta Ads and learned how to optimize visual content for better commercial performance.
Offline marketing & product design
As part of the Brand Team, I participated in all in-house offline marketing activities, including photo shoots, guerrilla campaigns, events, and other offline marketing initiatives. My responsibilities covered everything from creating moodboards and selecting locations to styling and photography.
As part of the product design team, I was involved in researching color and material choices for the special edition Olympic STOX socks and new hiking collection.